I am #blessed to be a professional designer at a PR and Marketing firm. It is literally my job to make sure companies are sticking to their brand. This day in age, the focus is primarily on their online presence.
My day consists of website upkeep and designing various graphics that all align with the brand. Other team members focus on their social media and blog posts. And ya know what, it works. These companies are growing.
I have been able to pick up on quite a bit and have implemented some strategies into growing my own brand. Now, I want to let you in on a few secrets.
Some of these are common sense but, are you doing them?
This post may contain affiliate links. See full disclosure here.
First, you need a logo.
Now, this does not necessarily mean a graphic. I mean, you need a mark that allows people to recognize you.
For some, this may be a logo (like the MillenniOils at the top). It could also be a photo. Bloggers who try to keep it personal, may have their photo as their logo.
Have an image? Now, make that your profile picture on EVERY SINGLE platform. Pinterest, Facebook, Instagram, Etsy, YouTube.. everything needs the same profile picture. I also advise that it is literally, the same mark. I could put my logo in one, yellow icon in another and then the inverse colors in another. Boo. No. Same image across everything.
This way, when people start searching for you, they will instantly recognize the profile picture and know they are in the right place. This is something you can implement right away.
People don’t like surprises when it comes to social media. Someone follows you because they like a previous post and want to see more. That being said, it really is important for your photography and subjects to be consistent.
This one is going to be a challenge for some and I totally understand that taking great pictures is not easy. When I create a brand guide for a company, photography is in the guidelines. There is a special couple pages where I show examples that CAN be used on their website and examples that CANNOT be used on their website. Crazy, right?
How do you start? I decided I wanted my photos to be mostly white so I went to Hobby Lobby and I bought a couple of white poster boards. Now, every time I want to take a photo for the blog, I whip out the two poster boards from behind my dresser and take them.
For you, you could consistently use the same background, the same bedspread, the same scrap book paper behind your products. Some may always have a little greenery or the same wooden table nearby. It could be as simple as using the same filter.
Like I said earlier, nobody likes surprises. People follow you because they like what they saw and they want to see more.
My niche is essential oils and most people who are reading this are as well (hiya!). If I post about how to use lavender one day, I should not post about where to eat in Rome the next day.
Those are two different niches. You need to find your niche and stick with it. People want to follow the expert. Unfortunately, you cannot be an expert in too many things or you won’t have a brand.
I struggled with this in my last blog. I tried to write about everything under the sun, just because. Then I found myself wanting to talk about essential oils and here we are.
Guess what, it worked! My essential oil passion shines through and through and people want more of it. You have that passion too and people DO want to see it.
Some niches are very large and in order to grow, you need to be posting content ALL.THE.TIME. You should be exploring and brainstorming and showing your love ALL.THE.TIME. You need to eat, breathe and sleep your passion. People will see that and people will feed off of it.
Do you use hashtags on Instagram? When you click on a hashtag, the most recent posts show up at the top. If a lot of people are using the hashtag, your post is going to be buried quick. This article is not about social media but you should be posting 2-3 times a day on Instagram, especially when you are first starting out. That gives you three opportunities a day to show up at the top of those hashtags.
In general, if you want to grow, you can’t hide. It may help to create a content schedule or use services that schedule social media posts for you.
One of my favorites is the Tailwind app. I use it to schedule Pinterest pins. I feel like a total diva admitting that I schedule pins, but yes, it happens. Using a scheduler saves me a TON of time. I spend 30 minutes to an hour each Sunday scheduling pins for the whole week. My content is distributed throughout the week without me having to think about it. I am staying relevant and posting consistently. Pinterest likes that too.
ps Tailwind just implemented a new Instagram schedule too! I haven’t tried it out yet because I already use one listed below but it wounds GREAT. Let me know if you end up using it 🙂
Other scheduling apps I use:
Those are a few tips on how to grow your brand online. This only touches the surface but I hope it comes in handy with moving forward in your business.
Thanks for reading,
Disclaimer: Some of the links on this page are affiliate links, which means if you sign up for their services or purchase their product, I will get a ‘commission’ for the sale. With that said, I only list items here that I’ve personally used and love and feel that you should know about!