For those who follow Millennioils on social media, you already know that I closed the Etsy shop. For those who don’t, let me give you the short story.
Millennioils started as a way to keep myself occupied while my boyfriend and I were long distance. I am crafty in nature and saw a huge opportunity to stay busy and earn a little extra cash to pay for flights to see Collin. I started Millennioils in my studio apartment. I only had my Premium Starter kit for a month! But I was so eager to jump head first into this niche.
Millennioils was strictly (and still is) a part-time endeavor. I work full-time as an art director at an agency and even had (still have) a couple of other side hustles. The goal was to keep myself busy, remember? 🙂
My first sale was from my Diamond and Young Living enroller on October 31, 2016. I closed the shop on October 31, 2017. I wanted to make it a full year and even though I had this in mind all along, it was still so hard to close the doors. Since October 2017, I have opened up during one day only sales when I need a little extra cash.
I love this project. I met so many new friends through social media and Etsy. I bonded with other shop owners trying to do the same thing and collaborated with other oil users to produce products they actually needed. It was a blast. But all good things must come to an end.
Now that Collin is back in town and my career is expanding, I needed to say goodbye to the label shop.
As promised, I want to take this project and turn it into advice for others who want to start their own Etsy shop or want to create products for the essential oil niche. I learned a lot about product design, keywords, compliance, customer service, postage cost and balancing 983742983 side jobs.
Today, I am going to give an overview of the year and spill all the numbers.
I follow a lot of blogs that do monthly income reports. They are so interesting. I feel almost sneaky when I see them. At the end of the day though, these are strangers and I never found myself judging. Until now, I never felt comfortable sharing numbers while I was still competing in the niche.
My goal was never to replace my full time income. Without high expectations, I was always satisfied with my monthly numbers.
Another note: I didn’t have my shop open every single day. When orders became too much or I was dealing with personal things, I put my shop in vacation mode. This is a 365 day report but there were about 60 days that the shop was closed over the course of this year.
Here are the numbers!
365 days of essential oil label Etsy sales:
What do you think? Are you surprised?
My top search terms were…
essential oil labels, young living business cards, essential oil, essential oil roller bottles, young living, doterra business cards, roller bottle labels, recipe cards, millennioils and roller bottles.
Most ordered Products were:
The Millennioils font labels- the super thin, dainty roller bottle labels made up for 15% of the sales. The next most popular product was the kid’s roller bottle set.
Should you have social media accounts with an Etsy shop?
Some people wonder is they should have social media accounts for their Etsy shops and my answer is YES. 32% of my views came from Etsy but 29% of my views came from social media. That’s huge!
Oh yes. I spent some good money on my inventory. I don’t have an exact number in front of me but on average, I was spending less than $75 a month on supplies. Vinyl is SO cheap. 🙂 The revenue above does not include the shipping my customers paid for or Etsy fees.
I didn’t reach all of my goals.
And that’s okay. I wanted to make it to all 50 states and reach 2000 followers on Instagram by October 31. I came pretty dang close, though. I made it to 5 countries and I did not plan for that! Before I put an end date on the shop (around February 2017), I thought I was going to have $15,000 in sales by the end of 2017. I think if I was a full-time Etsy owner, I could have reached the more lavish goals. I bet you can do that!
I spill the numbers because I want to let others know that it is possible to make some supplemental income through Etsy and in the essential oil niche. It’s really fun to do something with your hands and make a custom product for others. I wasn’t expected to find so much joy from interacting with my customers. Y’all are seriously THE BEST.
So what other questions do you have?
Let me know in the comments.
I will be posting more about Etsy and what I learned so go ahead and subscribe to my email list. I will send an email when new posts go up!
Thank you for letting me be open and honest with you!
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